2 Common digital marketing mistakes

digital marketing mistakes

We are fortunate to be alive in an era where nearly anything can be accomplished right from our smartphones and computers. 

The internet has made it possible for entrepreneurs from all walks of life to start their own businesses, even in the absence of capital. The mistake that many people make, however, is leveraging to wrong strategies to grow their ventures. There’s nothing worse than wasting time and resources chasing after prospective customers on the wrong channels. 

2 digital marketing mistakes many entrepreneurs make

1. Neglecting SEO

SEO, or search engine optimization, is the process of enhancing a website’s ranking on search engines. The majority of people start their purchase journey by doing a Google search. For example, a person that’s looking to buy a house in London might Google a phrase such as “houses for sale in London”.

SEO is what determines what websites they come across in the top result pages. People generally only visit websites in the first page. If you can get your website to the first page of the search results, you can transform your business dramatically. 

SEO has two main phases. The first is called “on-site” SEO, and it involves optimizing the pages of a website to make them more user friendly. Such optimizations may include increasing the loading speed and improving the content quality. 

The second phase is called “off-site” SEO, and it mainly entails the process of link building. Google determines the importance of a website through the number of links pointing to it from other websites. 

The more backlinks you have, the more authoritative your site is likely going to be. Since link building can be extremely tedious and time consuming, it might be easier to outsource it to an SEO link building agency.  

2. Not building an online omnipresence

An online omnipresence means having a presence on every platform where your target customers are likely to go search for you. 

For example, if they do a Google search for your products or services, your website should automatically pop up in the results. And if they go to social media platforms like Facebook or LinkedIn, your business pages should also come up in the result pages. If they go to review sites like Yelp, they should still come across your brand. 

Most people only buy products from brands that they have been before and can easily recognize. Make sure that your business has a professional website that’s been optimized to rank well on the search engines.

Zeroing in on eyeballs rather than offers.

Neglecting to discuss your clients (and their issues).

Asking possibilities for something over the top, too early. 

Being reluctant to pay for traffic. 

Being item driven. 

Following some unacceptable measurements.  

Building resources on others' territory.

Taking everything into account, revolve around making content that passes on genuine worth to your fundamental vested party, and tell your group exactly what they can want to find inside the article. That way, your watchers will not at any point be confused with the certified substance inside, at last transforming into a standard visitor in light of the openness of good quality substance. 

You should have social media pages on at least two major platforms. If you don’t have the time to manage your own pages, rather than skipping the task altogether, you can instead outsource the work to a freelance social media manager. 

You should also have business listings on niche directories and marketplaces. Think about all the potential places where your target customers might so search for you, and then be present there. Having an online omnipresence is one of the most powerful - yet easy to implement growth hacks.