5 Tips for Creating a Good Outreach Video

Outreach Video

Discover how to make your videos better without making big investments.

When it comes to creating videos, whether corporate and business , or as content generation for the internet, there are a number of challenges for their production to be really attractive, where most require some considerable investment.

Even though it has advanced cameras, excellent microphones and elaborate lighting, there are ways to add production value to the material you possibly already have, so we've listed below some tips that can help, check it out:

Give preference to your smartphone

If you don't have a specific camera for recording videos and a directional microphone, it's quite possible that your smartphone has a minimally competent device for your recordings. To get the best out of your smartphone, it is imperative that you give preference to its features. There are many factors that should be considered when selecting the right smartphone.

There are a number of really interesting videos with a surprising quality that are entirely recorded with the smartphone. Just be creative and remember to keep the device as static as possible, as stabilization is usually not so good.

Have a controlled environment

Studios serve not only to create an identity for the video, but also to ensure a controlled environment, whether in relation to external sound, lighting or any other factor related to production.

In other words, if you want to add production value to your video, start everything thinking about how to get a controlled environment, where you can have the best possible lighting, even if it's a window and with few noises and interruptions.

Count on a good video editor

Almost anything you go wrong during a recording can be corrected in editing, but find a video editor that really adds value to your content, with effects, transitions and even ready-made layouts and templates that make your job easier.

A good tip to save money is to invest in an online editor, such as the In Video solution, where you don't need to have powerful equipment to perform the rendering and support the application.

don't forget the script

Don't forget the script! You don't want to waste time writing a presentation without a clear idea of what you want to say and how you're going to say it. As unlikely a recording as filming daily routines is, it's always important to have a script to guide the entire process, even if it's a checklist of what you want to record for a day.

You don't need to read the script like lines from a movie or TV news, just rely on it so you don't get lost during the recording process and don't forget about any subject that should be covered. When writing a script, be sure to include a backup copy of your slides as well. This is important for several reasons. The first reason is to make sure you have a working copy of the script. It will be much easier to follow the script if you have a backup copy. The second reason is to save yourself a lot of time. You'll be able to save your script faster and easier this way. Another reason to have a script is to allow yourself time to practice. When writing a script, try to plan ahead. You'll need plenty of time to get your ideas out. The more you practise, the better you'll be at it. You can even use the pause breaks to remind yourself of your points. The script can be revised and rewritten, but don't change the content if it doesn't work out.

train and be patient

As with any activity in life, when it comes to producing, creating and recording videos, you tend to get better with practice, as you will train and dedicate yourself to the role.

So, even if the first results are not 100% as expected, they are part of your learning process and with that you will progressively evolve in your videos.

Now that you have some really relevant tips on how to make your video better, just put them into practice to start improving your content production right now.