An Introduction to Digital Marketing

An Introduction to Digital Marketing

If you’re looking to get into the digital marketing space, there’s a lot of information out there. But, it can be hard to know where to start or what to focus on, especially when you’re new to it.

Digital marketing has become increasingly important as the way people shop, read the news, listen to music, and seek out information has changed. 

With digital marketing, you can reach a large audience and use it to build your brand. You can put your content on multiple platforms and let the content spread virally through sharing. Or, you can reach thousands, if not millions, of people through paid advertising. 

Digital marketing is often referred to as “online marketing” because it involves using the internet and other digital technologies to market your business. It’s a broad term that covers all aspects of marketing a product or service using online means, like email, social media, search, video, paid social media advertising, etc. 

This is different from traditional marketing because instead of relying on traditional media like TV and print ads, digital marketing uses the internet to reach people.

If you don’t have enough knowledge in the field of digital marketing, we recommend that you trust proven digital marketing experts like Rockstar Marketing, because you can ruin the reputation of your site, or spend thousands of pounds without any real results if you don't know what you're doing.

The purpose of a digital marketing strategy is to understand the way people use the internet and then to use that information effectively. It’s central to the growth of your business online because you can use it to reach more people and connect with them in more meaningful ways. 

The internet is a powerful tool for brands of all shapes and sizes and it’s crucial you harness its power. Digital marketing can be divided into two camps: ‘owned’ and ‘paid’. 

Let’s start with ‘owned’. Owned mediums include your website, social media, email marketing, video marketing, and search engine optimisation (SEO). For examples, you can take advantage of digital marketing tools like social media to build a loyal customer base and increase your brand awareness. You can reach a very large audience without spending much money, and you can get your message out to a lot of people very quickly. Or, you can write content on your blog and use this in order to gain traffic to your website.

The advice we’d give is to know your brand. Consider the following questions:

• What makes you different from other companies?

• How are you going to tell your story? 

• What is the best way for your customers to experience your brand? 

Once you know the answers to these questions, you can then figure out what your ‘owned’ digital marketing strategy should be.

‘Paid’ is different from ‘owned’. This is where you spend money on paid advertising, such as Facebook Ads, Google Ads, or LinkedIn Ads in order to deliver your brand’s message to thousands, if not millions, of people. The right platform depends on your budget and the goals of your business.

Whether you use owned or paid, when it comes to branding and marketing, digital is the future. Don’t miss out!