GANNI and New Balance collaborate on a limited-edition release

Dubai, UAE, 2nd October 2025 – For their new collaboration, GANNI and New Balance rewrite the rules of what a sneaker can be. This season’s silhouette, the GANNI x New Balance 1906L, is a boundary-pushing hybrid that invites you to embrace every side of yourself. Fusing New Balance’s iconic athletic heritage with GANNI’s expressive approach to dressing, it mirrors the versatility of the people who wear it.

Combining the ease and energy of a runner with the polished structure of a loafer, the design grounds itself on a bold rubber sole while GANNI’s signature snake print and vivid palette amplify its attitude. The classic loafer strap detail is reimagined with a metal GANNI butterfly logo and a metal New Balance logo, subverting tradition with a rebellious twist.

Shot with Dazed and fronted by Samara Cyn, one of the most exciting new artists in the music industry, the campaign explores duality as a reflection of the many sides of self-expression. Two distinct archetypes emerge: the fearless, expressive Statement Maker and the Effortlessly Sharp, Quietly Smart persona. Together, they capture the idea that no one is ever just one thing.

Styled by Kat Ambrozak and photographed by Iris Luz, Samara wears the Fall/Winter 2025 collection’s runway heroes that were first revealed during Paris Fashion Week. The looks underscore GANNI’s expressive contrasts—sculptural tailoring, vivid prints and tactile layers—while amplifying the hybrid energy of the collaboration.

Designed for those who dress for themselves and define their own path, the GANNI x New Balance collaboration embodies a spirit of unapologetic individuality and multidimensional Style.

The GANNI x New Balance 1906L launches on 9th October 2025, at select New Balance stores in Dubai Mall, City Walk, and Yas Mall in the UAE for a retail price of AED 949 and at Place Vendôme Mall in Qatar for a retail price of QAR 949.