Hama partners with Dohatna to venture into the vibrant Qatar market

Hama joins forces with Dohatna for Qatar market entry

Boasting a remarkable history that spans more than a century, Hama, the renowned German distributor of accessories, officially announced its entry into the State of Qatar on October 10, 2023 through a strategic partnership with Dohatna Innovative Distribution, an esteemed company of Ali Bin Ali Holding, a leading conglomerate in the country. The event, which took place in Crown Plaza Doha- The Business Center, was attended by more than 100 people including stakeholders, representatives from the two companies, media practitioners and electronic enthusiasts.

Hama made its Qatar debut early 2023 and is set to introduce a portfolio of over 300 products. These offerings uphold the promise of premium German quality while remaining affordable, accompanied by product warranties ranging from 1 to an impressive 30 years for even the simplest accessories. While it holds a comprehensive catalogue of more than 18,000 products, Hama is recognized as the embodiment of ideal accessories, transforming everyday items into a product experience. The brand currently enjoys a global presence in over 70 countries.
Officiating the event, the Director for the Middle East, Africa, and India at Hama, Mr. Jayakrishnan Poduwal, was thrilled with the partnership of the two company holds especially with the with Dohatna. "Hama has consistently upheld its dedication to delivering German-quality products at accessible prices. As a company with a century-long legacy in the electronics accessories industry, our entry into the Qatar market is a significant milestone. It is a source of immense pride that, after almost a century, we remain steadfast in our unwavering commitment to quality," he noted.

Present at the partnership event, the Operations Manager of Dohatna, Mr. Azhar Baksh commended the effort taken to strengthen business opportunity between the two companies to offer quality products, exceptional service, and competitive pricing to the Qatar market. “Hama has established strategic alliances with Dohatna Innovative Distribution in Qatar, to ensure extensive coverage across the entire country. Additionally, the brand has set up retail channels, allowing it to connect with a wider consumer base spanning millions in Qatar,” said Mr. Baksh.

Hama places utmost emphasis on quality, exceptional service, and competitive pricing. Its mission is to cater to the tech-savvy generation, offering top-tier accessories such as gaming peripherals, headphones, multiport hubs, multi-device wireless mice, mobile accessories including Apple-certified products for iPhones and iPads, HDMI cables, binoculars, camera trolley bags, and tripods. 

The partnership between the two entities is unwavering in its commitment to deliver exceptional quality products and services and is set to redefine product presence and use in Qatar and the entire GCC region.