Influencer
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Last week, renowned Emirati social media influencer, Khalid Al Ameri, and his wife kept their promise to fund and attend the wedding ceremony of their former Ugandan housemaid. The event went viral on social media platforms over the weekend.
Advertising requires a brand to prove its authenticity to its audience. Social media is slowly replacing the traditional methods of marketing. Social media influencing is a new niche that is also killing the culture of using celebrities for marketing..
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