Discover the Bright Side of Summer at Doha Festival City: 5 Must-Do Experiences Indoors

This summer, escape the heat and step into a world of refreshing experiences, curated fashion, and family fun, all under one roof. Doha Festival City’s Bright Side of Summer 2025 campaign brings together an exciting mix of activations designed to keep every visitor engaged, entertained, and inspired. 
Whether you’re a trendsetter, a parent seeking fun for the kids, or simply looking for a cool and vibrant escape, here’s what’s waiting for you at Doha’s destination for style expression and coveted trends.

1. Explore Summer Style at the Fashion & Beauty Pop-Up

When: Ongoing until 13 August 
Where: Center Court

Celebrate the season’s hottest trends with a rotating showcase of beachwear, accessories, eyewear, and beauty must-haves from trendsetting brands. Set against a visually striking backdrop and featuring a photo zone in collaboration with Snow Dunes; this activation blends shopping with inspiration, offering something new every time you visit.

Take note of your favorite brands’ exhibit dates so you don’t miss a thing:
 

1. Apparel:

• H&M
• Tommy Hilfiger 
• Hollister
• Abercrombie & Fitch 
• Vilebrequin
• Psycho Bunny
• Marks & Spencer

 

2. Beauty:

• Kiko Milano 
• Charlotte Tilbury
   

3. Accessories:

• H&M 
• Hollister
• Abercrombie & Fitch 
• Marks & Spencer 
• Nine West
• Ted Baker 
   

4. Toys & Footwear:

• Toys R Us 
• Kiddy Zone
• Crocs 
   

5. Eyewear:

• Yateem Optician 

2. Cool Down with a Twist at the Igloo Dessert Pop-Up 
When: Ongoing until 13 August 
Where: Near Debenhams

Indulge in a frozen escape at this immersive dessert station, offering ice cream, frozen yogurt, and sweet summer treats from your favorite dessert brands including Pinkberry (July 3–17) and Baskin Robbins (July 17–24). The Igloo Pop-Up is the perfect place for families and friends to enjoy a delicious break in a wintry, interactive setting, complete with photo moments and seasonal surprises.
Additional dessert brands and seasonal offerings will be introduced throughout the pop-up’s run, inviting visitors to return and explore what’s new.

3. Win a Family Day Out with Visit Qatar

When: Throughout July
Where: Visit Qatar’s official social media channels

In partnership with Visit Qatar, Angry Birds World, and VOX Cinemas, Doha Festival City is giving away a Family Day Pass for four through an exciting social media competition. Prizes include all-day access to Angry Birds World and a cinema experience on the MAX screen at VOX for up to four people. It’s the perfect reward for families looking to make the most of their time together indoors.

4. Get Moving with the 10,000 Mall Steps Challenge

When: Ongoing until 31 August
Where: Throughout the mall

As you enjoy the exciting summer activations, don’t forget to activate your participation in the 10,000 Steps Mall Challenge, launched in collaboration Qatar Sports for All Federation (QSFA), under the umbrella of the Ministry of Sports and Youth. Simply track your steps inside the mall using the QSFA mobile app. Once you reach 10,000 steps, you’ll unlock exclusive rewards like discount vouchers from participating retailers.
Top participants each week will also receive special prizes. Free and open to all ages, this is the perfect way to stay active while enjoying everything Doha Festival City has to offer.

5. Fuel Up Before You Step Out

When: Throughout the campaign
Where: Participating cafes and restaurants

Before starting your 10,000 Steps Mall Challenge, power up with a refreshing early morning breakfast. Enjoy a delicious start to your day at select cafés and restaurants taking part in the Bright Side of Summer campaign, including Karafirin, Mado, The Coffee Club, Carluccio’s, Aimee’s Café, Angelina Paris, Le Bleu, and Abajour. With cozy settings and seasonal offerings, these spots are perfect for setting the tone before your wellness walk through the mall.

A Season of Style, Fun, and Discovery - Only at Doha Festival City

From fashion showcases and family prizes to frozen treats and fitness challenges, Bright Side of Summer 2025 is packed with variety for every mood and every age. Come discover your cool, creative side this summer - indoors, away from the heat, and all in one unforgettable destination.
Stay tuned and follow Doha Festival City on social media for the latest updates, surprises, and activation schedules throughout the summer.