Italian Embassy in Doha brings the travelling exhibition '3CODESIGN - 3R: Reduce, Recycle, Reuse'

Ambassador of Italy in Qatar Alessandro Prunas.

The Embassy of Italy in Doha brings to Qatar the travelling exhibition “3CODESIGN - 3R: Reduce, Recycle, Reuse”, a project by the Italian Ministry of Foreign Affairs and International Cooperation curated by Silvana Annicchiarico, dedicated to the connection between design and sustainability. The event in Doha will take place from September 16 to 29, 2021, at the Doha Design District in Msheireb Downtown Doha, the new beating heart of the capital. Msheireb Properties is once again partnering with the Embassy of Italy in promoting art, design and sustainability.

“We are excited to host in Doha – says Ambassador of Italy in Qatar Alessandro Prunas – an innovative exhibition project that explores through the contemporary works of emerging designers and internationally renowned names a key topic for our planet. The aim is to ensure a sustainable presence of humankind starting from a new creative design approach, based on reducing the use and waste of raw materials, recycling what has been consumed and reusing outdated products. This need has now turned into an emergency due to the rapid process of land degradation and climate change”.

“In 2021 Italy has a great responsibility in leading the green transition at international level”, continues Ambassador Prunas. “The Italian presidency of the G20, the Pre-COP events in Milan and the presidency of the COP26 co-chaired with the UK in Glasgow witness the importance and the relevance of our Country’s commitment. Italian design, thanks to visionary protagonists, has the potential to lead the change in the right direction, laying the foundation of a creative process more focused on the concept of sustainability”.

Eng. Ali Al-Kuwari, acting CEO, Msheireb Properties stated: “We are delighted to host the “3CODESIGN - 3R: Reduce, Recycle, Reuse” travelling exhibition at Doha Design District which addresses the important aspect of environmental sustainability, that has a direct impact on our communities and the planet. We thank the Italian Embassy and the artists for this initiative, and we are confident that our joint effort will further strengthen awareness of the need to embrace environment-friendly practices in our daily life. Msheireb Properties is committed to promoting sustainability and places it at the heart of everything we do to support the goals of the Qatar National vision 2030, which prioritises sustainable development.”

The curator of the exhibition, Silvana Annicchiarico, said, “We need to make sure that rubbish turns into raw materials and place recycling and reuse at the base of a circular economy that can overcome squandering and wasting. Not only rethinking design and production, keeping environmental sustainability in mind, but also building a new sociality based on sharing, responsibility, and respect for future generations”. These are some of the connotative traits in the latest Italian design, referred to as ‘Ecodesign’, whose primary objective is to contribute to the creation of a new ecology of the artificial.

The 3CODESIGN exhibition, with its sustainable installation plan designed by Bruno Morello, aims to offer an inevitably concise, yet sufficiently paradigmatic, overview on how Italian design is working in this direction and is experiencing, according to the latest environmental sustainability needs, a real inversion of trend compared to the systems of production and design strategies employed during the 20th century.

It is an overall and radical rethinking of a production model that aimed at the over-exploitation of resources; this means reviewing all stages of design and production, starting to think, from the beginning, of objects and products that become repairable, reconditionable, reusable, shareable, and recyclable. Instead of ending up as landfill, the value of an object must remain in circulation by regenerating itself continuously.

The opening of the Exhibition in Doha was attended by the ecosocial artist Luca Gnizio, an emerging Italian designer, whose work is aimed at transforming every item of industrial waste into a precious commodity and a means of ethical education. On show in Qatar are some of his iconic design pieces: Forstreet, Forsoulworld e Forsoulmoon.

“Through creative action, I’m constantly seeking to disprove the idea that waste materials yield products of inferior value,” comments Mr. Gnizio. “Quite the opposite! Waste can be transformed into something that is beautiful and functional. I don’t just mean works of art; my work involves ecological innovation that leads to new patented processes and products.”