QNB Group Remains Most Valuable Banking Brand in Middle East, Africa

QNB

QNB Group remained the most valuable banking brand in the Middle East and Africa region with a brand value worth USD 7.056 Billion, compared to last year's value of USD 6.107 Billion, according to the latest Brand Finance Banking 500 report.

In a statement issued by QNB, the bank indicated that its brand ranked at 45th in the top 50 global banking brands worldwide, up from the 48th place in 2021 while its Brand Strength Index (BSI) increased to 83, up from 82 in 2021.

In the same statement, the bank explained that despite COVID-19 challenges, QNB continued to strengthen its brand value through successful campaigns, products and services, allowing the Group to build strong portfolio locally and regionally.

General Manager of QNB Group Communications Heba Ali Al Tamimi said, "This achievement is a recognition of the Group's outstanding performance and the expansion of its brand's footprint across the world's most competitive markets."